Ever wonder how many people turn to mobile apps for directions and navigation?? Here are some interesting facts that cannot be ignored when it comes to Search Engine Optimization and local search optimization.
For those of you that are not sure about Pay Per Click and other forms of online and mobile ads consider that Google Spent 213M on advertising last year. Google, the most popular search engine was not shy about increasing their own brand recognition across all forms of advertising media.
We receive varying comments from customers when it comes to newsletter or account sign up in order to check out from a online purchase shopping cart. Some clients require store registration prior to check out while others do not. The ones that due have a great argument in the fact that it is a great way to build their mailing list while others argue they lose sales.
Since we also own online stores we decided to test both approaches. Our findings were pretty conclusive. We first set our store to require account registration prior to check out. In a 30 day period our abandoned cart rate increased 32% and our gross sales dropped proportionately. The following month we set our shopping cart not to require account set up prior to check out. The abandoned cart rate fell back to normal levels almost immediately as did gross sales for the following month.
Our check out system does not require account registration however we do require an email address for order and shipping confirmation. If you simply gather the emails from your shopping cart and add them to your email program manually you will see better sales conversions and you will still grow your email list. It is worth the extra effort.
As most of our readers know we still like blogs for business. They are a great tool to provide traffic and promote your business especially in very competitive markets.
“…your blog however must be successful to drive results!”