As a professional Pay Per Click Manager, Organic Marketing Services believes it is imperative to keep up with and utilize the latest trends in Google pay per click advertising. One trend that does not seem to be utilized by most Search Engine Marketing firms is the proper use or any use at all of Google Ad Extensions. One of the best Google Ad Extensions in our opinion is the “Call Extension”.
A call extension displays your phone number in a mobile ad which allows the person seeing your ad to call you directly from their smart phone. With Call extension enabled when a customers sees your ad on a mobile device the phone number is displayed as a link and all the potential customer has to do is to touch your phone number your business phone will be dialed automatically. The phone number will also appear in your text ads, providing people additional information about your company.
Another feature is the “Call Metrics” feature. With call metrics enabled, Google will assign a custom phone number and calls to this number will be routed to your business phone number. This number will show in both mobile and desktop devices, and will track the performance of the ads.
While there are some technical limitations and somewhat of a learning curve to completely understand and enable your call extensions we find customers see an increase in traffic in all campaigns with these calling features enabled. This increase will gain you a competitive edge and more calls for your product or service. Be the first call your potential customers make by utilizing call extensions.
For more information please contact Organic Marketing Services