When most of us talk about marketing and generating leads the most common discussion topics include outside sales, cold calling, print advertising, radio or T.V. advertising, trade shows and seminars. These are all forms of marketing whereas you or your marketing firm are getting your message out with the hope that someone with some interest in your product or service will stumble upon this message. If you are extremely lucky they may even contact you. This is what is known as “outbound marketing”.
In today’s competitive climate and with the flood of new customers turning to Continue reading